Donald Trump Turns His Posts and Ads into a Business: Truth Social Now Charges for Early Access to His Messages

Truth Social, the platform created by Donald Trump after his expulsion from Twitter in 2021, has begun offering a paid service that allows financial firms to access the most influential posts on the network before the general public. This initiative has sparked a debate over the potential use of insider information and the economic benefits linked to the presidency.{#p-1785840045038-75789}

Since his return to the White House in 2024, Trump has been using Truth Social as a central tool to announce political decisions, from changes in his trade policy to moves related to international conflicts such as Iran, Ukraine, or Gaza. His messages, often published without intermediaries, have shown the ability to alter markets in a matter of seconds.{#p-1785840045038-62510}

An Exclusive Service to Anticipate Trump's Moves {#p-1785840045039-35945}

The new system, called Truth API, was launched on August 1 by Trump Media & Technology, the parent company of the social network. The tool will allow certain clients to access posts from the most influential accounts on the platform in advance.{#p-1785840045039-98655}

The service primarily targets high-frequency traders, companies that buy and sell financial assets in milliseconds and can reap significant profits if they receive information before other market participants.{#p-1785841124264-13104}

Trump Media's new service will allow investors to access posts with potential financial impact.{#p-1785841563964-44417}

In the project presentation, the interim CEO of Trump Media, Kevin McGurn, acknowledged that "markets are already moving with Truth Social posts," and stated that the company aims to turn this activity into a "significant" source of revenue within a strategy to "monetize its own assets."{#p-1785840045039-79020}

Although the company has not officially announced which accounts will have preferential access, Reuters noted that it could include the ten most influential accounts on the platform. In addition to Trump, the list could encompass his sons Donald Jr. and Eric, officials from his administration, and figures close to the MAGA movement.{#p-1785840045039-15606}

According to sources cited by the agency, the company plans to charge up to $100,000 per month per client over a three-year period.{#p-1785840045039-16464}

Trump's Messages That Have Already Moved Markets {#p-1785840045039-366}

Donald Trump's posts on Truth Social have gained financial relevance due to their ability to generate immediate movements in stocks, bonds, and commodities. One of the most notable examples occurred on April 2 of last year, when the president announced new widespread tariffs during the so-called "Liberation Day": following his message, stocks experienced a nearly 5% drop, while safe-haven assets like gold and Treasury bonds increased in value.{#p-1785841205491-71312}

A few days later, after announcing a temporary suspension of those tariffs, Trump posted in capital letters that "it's a great time to buy". The message coincided with a market recovery, which recorded a 9.5% increase.

The impact of his posts was also reflected in the energy sector. His announcements and changes in stance regarding the war against Iran caused rapid fluctuations in international oil prices due to uncertainty over potential new military or diplomatic measures.

The initiative raised questions about the relationship between Trump's private businesses and his presidential role.

Moreover, the president's comments about specific companies generated reactions on Wall Street. In April, Trump mentioned Palantir Technologies and even cited its stock symbol, a reference that boosted the company's shares to their largest increase in a year. Shortly after, something similar happened with Intel, after the president highlighted the company.

These precedents are part of the argument used by critics of the new Truth Social service, who believe that offering early access to the president's messages could benefit certain investors.

A business for a company looking to recover

Beyond the political discussion, the launch also responds to the economic difficulties of Trump Media, which is seeking new sources of income after suffering significant financial losses.

The company continues to record losses of hundreds of millions of dollars and has also failed to consolidate its expansion plans in areas such as cryptocurrencies, financial services, and nuclear fusion.

Since Trump resumed the presidency, his shares have fallen by more than 70%. If at least three of the six most recognized high-frequency trading firms contracted the service for $100,000 monthly, the company could double its revenue, which reached $3.7 million last year.

A possible investigation against Trump

The possibility of an investigation will largely depend on the political landscape following the midterm elections. If the Democrats regain control of Congress, some lawmakers have already indicated they will seek to advance the case.

Massachusetts Senator Elizabeth Warren promised: "We will hold those responsible for this blatant corruption accountable to the American people".

However, legal experts point out that there is currently no direct prohibition preventing Trump from continuing with the project. The U.S. government's conflict of interest regulations exclude the president and vice president from the restrictions that apply to other officials.

Still, historically, presidents have avoided similar situations by selling stocks, transferring assets, or creating blind trusts to prevent their public decisions from being linked to their private businesses.

Trump rejected adopting those measures and maintains that there is no contradiction between exercising the presidency and seizing economic opportunities. According to financial statements released by the U.S. Office of Government Ethics, his wealth increased by approximately $1.4 billion during the first year of his second term.