From Software Firm to Bitcoin Giant

The FT film reveals how Saylor built Strategy into a $60B Bitcoin-holding powerhouse. Michael Saylor forecasts Bitcoin hitting $1M by 2035 and soaring to $13M by 2045. Strategy’s stock jumped 400% in a year, outperforming giants like Apple and Nvidia. Michael Saylor has rebranded Strategy from a low-profile software firm to a global leader in the corporate acquisition of Bitcoin. The Financial Times’ new movie, “Michael Saylor’s $40BN Bitcoin Bet”, tells the story of how one man’s belief in cryptocurrency transformed the whole enterprise. With 568,840 bitcoins worth nearly $60 billion, Strategy’s approach has stunned both Wall Street and crypto-fanatics. In August 2020, Saylor started his Bitcoin journey when he invested $250 million from the treasury reserves of the company. That first step soon developed into the strategy of accumulation of a long-term nature. Over the next few years, Strategy spent billions of dollars buying Bitcoin, making a big bet on the future of the digital asset. The company’s valuation increased to over $100 billion in 2025 after Bitcoin’s surge past $100,000. How Strategy Buys Bitcoin at a Discount What makes Strategy’s model distinctive is the fact that it can mop up capital many times more than the actual value of its Bitcoin holdings. The company’s stock is constantly traded at premiums, sometimes it is twice as much as the net asset value of its crypto reserves. This gap enables Strategy to issue new shares or bonds, make billions of dollars, and buy more bitcoin at a discount price. Related: Bitcoin Clears $100K With Strategy Launching 2025 BTC Adoption Model In the period of November 2024-January 2025, Strategy managed to collect $12 billion in Equity and debt issuance and acquired more than 200,000 Bitcoins. Such a cyclical process of capital raising and accumulation of Bitcoins has been dubbed by certain investors as the “infinite money glitch”. It is a model that relies on market optimism, and for the time being, it’s working. Strategy’s Wild Ride with Crypto Faith The stock of Strategy has risen by almost 400% during the last year, beating industry behemoths such as Apple and Nvidia. Its transformation has resulted in a loyal investor base that views the company more like a proxy for Bitcoin than a tech company. Saylor is aggressively pushing for Bitcoin on the internet and believes that its price will be at $1 million in a decade and $13 million after 2045. Related: Saylor’s Strategy Now Owns 84% of Top 10 Public Companies’ Bitcoin Holdings In early 2025, Bitcoin hit a low of $75,000 amid a wave of economic uncertainty, which resulted in Strategy reporting an unrealized loss of $6 billion. The company also introduced financial products such as preferred stocks, some of which have to be paid in fixed monetary dividends, straining its liquidity. As the movie implies, Strategy’s success is hinged solely on the future rise of Bitcoin. If that increase stalls, the audacious financial experiment conducted by the company would come crumbling down. Disclaimer: The information presented in this article is for informational and educational purposes only. The article does not constitute financial advice or advice of any kind. Coin Edition is not responsible for any losses incurred as a result of the utilization of content, products, or services mentioned. Readers are advised to exercise caution before taking any action related to the company. Source: https://coinedition.com/inside-michael-saylors-40b-bitcoin-bet-genius-move-or-financial-time-bomb/